NO MORE CHECKING BOXES
ReTHINK Diversity, Equity, and Inclusion with a focus on learning, pragmatism, and impact
Read our latest article on Forbes.com
Representing Fifty Shades of Gay in the LGBTQ+ Marketplace
The fast-growing LGBTQ+ community is a $1 trillion advertising "blindspot" as only 1.8% of all advertising on mainstream media in 2020 represented LGBTQ+ people. This is largely due to risk aversion among advertisers given the complexity of LGBTQ+ identities. Here's what marketers need to know.
There is No Easy Fix ...
Organizations have to want to change and not just look like they are changing.
Enduring change requires a pragmatic process, it requires time, and it requires commitment.
Read "Doing the Work at Work" to realize why we need a different approach to DEI.
But There is a Fix ....
We're taking everything we've learned from decades in management, the classroom, and research to ReTHINK DEI with a focus on impact.